Welcome & Introduction
This survey is conducted by Linkfloyd – Web will rock you in collaboration with the Institute of Financial Services Zug (IFZ), Lucerne University of Applied Sciences and Arts (HSLU) as part of a research project on the effectiveness of advertising formats in AI-based chat environments.
The goal of this study is to explore how users perceive and respond to different advertising formats within ChatGPT — a topic that has not yet been systematically studied. Your responses will contribute to the development of evidence-based recommendations for advertisers, agencies, and platform users alike.
If you have any questions about this study, please do not hesitate to contact us:
Thank you for taking the time to participate. Your input is greatly valued.
| 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|
| Advertising in ChatGPT is fundamentally unacceptable, regardless of format. | |||||
| If advertising is clearly labelled, it can be acceptable in ChatGPT. | |||||
| I would use ChatGPT less frequently if it contained advertising. | |||||
| I am currently completing this survey and reading each question carefully. Please select option 2 to confirm. | |||||
| I would be willing to pay a monthly fee to use ChatGPT ad-free. |
Thank you for your participation!
Your responses contribute to developing evidence-based recommendations for advertisers and users alike.
Lucerne University of Applied Sciences and Arts
Thank you for your interest.
This study is designed for active ChatGPT users. Since you indicated that you do not currently use ChatGPT or similar AI chatbots, you do not meet the eligibility criteria for this survey.
We appreciate your time and willingness to participate.
Lucerne University of Applied Sciences and Arts